Strategy & Creative Lead - integrated global fragrance launch expressing togetherness and adventure across a spectrum of relationships types at Mother New York. Shot with Ryan McGinley.

Nicopanda, Brand Strategy NYFW 2016 Collection Launch and Brand Reboot working directly under Nicola Formichetti in NYC

Global Head of Marketing for brand refresh across 42 markets in 2024 [brand had been unchanged since 2002]— Melbourne based, now internationally known

Strategy & Creative Lead, - integrated global campaign breaking the model of your expected Calvin Klein "relationships" ad using real texts and true stories at Mother New York. CK became the first brand to ever to run a Tinder product integration, functioning organically with the concept both within the app and in interactive OOH. This was also CK’s first official same sex relationship embracing “ad” campaign and was well noted across global media. Shot with Mario Sorenti.

Brand + Product Strategy/Creative- integrated relaunch of native app and web experience at Myspace.

Design Strategy Lead - new hydroponic gardening company owned by Scotts at Mother New York. 

CMO, Chief of Brand for the Play Beautifully platform. Work was celebrated across tech and culture press from Elle to Wired to Fast Company. No external agencies contributed to this work.

Strategy & Activation Lead, James Patterson's exclusive app for a new book launch at Mother New York. Won a Silver Lion at Cannes Lions.

CMO, Chief of Brand- nomenclature, brand design, product, .com, filmic teaser for new gaming product at Dots. No external agencies contributed to this work.

Freelance Strategy, digital community platform for Leica. 

Creative lead for “all shapes and sizes” Target campaign in partnership with Mattel at Mother New York.

Product and strategic Leadership for the emerging Citi & Google mobile banking app