Strategy & Creative Lead - integrated global fragrance launch expressing togetherness and adventure across a spectrum of relationships types at Mother New York. Shot with Ryan McGinley.

Global Head of Brand & Marketing across 42 markets [led 2024 holistic rebrand, brand had been unchanged since founded in 2002]— Design Lead, SJ Hockett, Photography, Colin Brown

Nicopanda, Brand Strategy NYFW 2016 Collection Launch and Brand Reboot working directly under Nicola Formichetti [Stylist, Lady Gaga] in NYC.

Strategy & Creative Lead, - integrated global campaign breaking the model of your expected Calvin Klein "relationships" ad using real texts and true stories at Mother New York. CK became the first brand to ever to run a Tinder product integration, functioning organically with the concept both within the app and in interactive OOH. 

This was also CK’s first official same sex ad campaign and was crazy-well noted across global media. Shot with Mario Sorenti.

Brand + Product Strategy/Creative- integrated relaunch of native app and web experience at Myspace.

Freelance Strategy, curation and partnerships for digital community platform @ Leica. 

Design Strategy Lead - new hydroponic gardening company owned by Scotts at Mother New York. 

CMO, Chief of Brand for the Play Beautifully platform. Work was celebrated across tech and culture press from Elle to Wired to Fast Company. No external agencies contributed to this work.

Strategy & Activation Lead, James Patterson's exclusive app for a new book launch at Mother New York. Won a Silver Lion at Cannes Lions.

Creative lead for “all shapes and sizes” Target campaign in partnership with Mattel at Mother New York.

CMO, Chief of Brand- nomenclature, brand design, product, .com, filmic teaser for new gaming product at Dots. No external agencies contributed to this work.

GTM brand strategy lead via Rosie Lee.