global brand strategy, marketing, vision crafting and cultural narratives
Strategy & Creative Lead, - integrated global campaign breaking the model of your expected Calvin Klein "relationships" ad using real texts and true stories at Mother New York. CK became the first brand to ever to run a Tinder product integration, functioning organically with the concept both within the app and in interactive OOH. This was also CK’s first official same sex relationship embracing “ad” campaign and was well noted across global media. Shot with Mario Sorenti.